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Leaders Forum: Selling on Price (after Rob Whittaker)
Date and time
Location
Calcot Manor
Nr Tetbury Frome GL8 8YJ United KingdomRefund Policy
Description
Join members of the Leaders Forum for this workshop.
Avoiding The Race To The Bottom
This is for leaders grappling with commercial pricing pressures within their businesses. It addresses both the hard-edged, added value selling aspects and the perception and ‘mindset’ aspects of setting and maintaining prices in the market. Participants will have a clear understanding of where pricing policy fits within the marketing mix, how to identify their own key propositions which support higher pricing, and, crucially, how to ensure that their management and sales teams believe in their own pricing, not the customer’s propaganda.
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Leaders Forum Confidential Sounding Board will follow morning coffee.